Hey Nagg.... what about phases, crazes and sub cultures....do you think that manufacturers invent crazes or sub cultures to sell products?
Sometimes there isn’t even a real market for something until they invent the sub culture.
3 or 4 years ago i couldn’t name of one low carb beer..........nowdays every second beer is low, less or no carb.
A sub-culture of beer drinkers created to sell a product to that there was previously no market for.
Not as blatant as product placement but marketing hype all the same...
JIM