In years gone by I worked for a daily newspaper, that also had a free weekly paper. Interesting point about circulation vs readership. Pretty fair bet if you 'buy' a paper you will read it. Hard to know what happens with all the free ones. But certainly at the paper I worked at, they operated out of the same building, but were in the main seperate entities, often with sales reps fighting over the same advertising dollar. But most importantly, run by different editors who each decided on their own content. I would imagine Quest would be the same.