No, I don't think so, like lots of other makers, their attempt at market share just didn't work, Chrysler, Force and others had a go, but at the time OMC and Mercury owned the world outboard market, a few Japanese companies made it, Yamaha was probably the most successful, Suzuki currently has a good hold, and Honda has always been, well..."Honda" quality and very conservative, newcomers have a very hard time cracking world markets with any product, most start off with cheap items with pretty low quality and just kind of up the ante and make bigger and better stuff as they go, some, start out by making stuff for other brands, then make their own branded products, there is still lots of old Suzuki motors around in use.