I wonder how much it cost this guy for the advertorial?? What other lure maker can you remember getting such widespread coverage of their product???
The idea and designs do not look that new, rigging plastic prawns on worm hooks like he has them is pretty old hat.
It might be the plastic itself that has a particular action though. Be worth buying a packet to find out, but at $23.90 for a three pack.....they are very exy.