I buy my reels (mainly daiwa) online and save $100 plus with postage included. I just bought my first rod overseas, a Japanese model not available in AUS it was $130 I believe it would be double that in AUS. I also buy my lures that are available overseas, (mainly bass or Japanese lures) because what I pay here is $14, overseas as little as $4 before postage. When you bulk buy he savings are massive!