Originally Posted by
Noelm
OK, lets just for a second at what life for the national distributer of fishing tackle could be like (lets remember I don't work in the tackle game, or know a distributer) this is just a "perhaps" You need to import a pile of reels/rods/whatevers, we are talking container loads, not a one off, posted item that a home user may import, you need spares for these new items, a pile of glossy brochures, all the freight and duties that are associated with these goods, a wharehouse to put them in, and a couple of staff to look after the wharehouse, next you need a sales rep who travels the state looking after retailers, a few phone people to answer calls, and an accountant (or a few maybe) a system of billing all your sales, and a bunch of shipping companies that will transport your goods to your retailers, now I am sure this is only part of being a big importer/distributer, and you have not sold a single reel yet! add to that stuff that never sells (for whatever reason) and needs to be cleared for zero profit and you can see there is a huge capital outlay to supply goods to you and I through a tackle store. Now I don't for one minute say they are not making a decent profit out of us, but at times they need to (well I think anyway)