check out barracudafishingdubai.com or do a google search on them, they have an website with all their prices on it. I used to buy some gear from a sports shop in one of the shopping centres (the name escapes me right now but it'll come to me) and what I found was some things were very cheap and others were just a bit cheaper than Aus.
One thing that was very cheap from memory were Rapala lures, if prices haven't gone up in the last 12 months the big ones set you back about $12 which is good going.
I'll think of the name of the joint today and send you a PM.
Shane