I'm not sure how to answer that.
I could go 2 ways with it.
1 answer would be that it's a product I've been using with great success for many years, and about to be published in a major magazine article under the heading "Devasting New Barra Technique."....or "Mind Blowing Budget Barra Tips"
Or the other answer would be that it was just a quirky left field comment that sprung into my head.
You can choose your own answer.
Either way, I bet some people (including myself) after they stopped laughing, thought for a minute, hey, this loony might be serious.