I will throw in my 2 cents aswell then......I think it would be the whole 2 stroke hate theroy or maybe smell theory, noisy theroy or even thirsty theroy, or maybe the whole keep breaking theroy. But the thing that i think would get under peoples skin would be that they had to rubbish other brands to sell theres, and thats just not cricket.........
At least they have something good about the E-Tec's..... they have a bit 4 in them after all...... just pitty its only the letters . And be nice you E-Tec owners i have only got 4lb leader .
Cheers
Matty