the fireblood will be popular with the shimano fans, i have played with it and know a little about it. it probably didnt get as much accolades as shimano was hoping for at the trade show, it is nice a far as shimano reels go, from memory it felt a little like the twinpower (a more 'european feel' than wat shimano is generally known for, twinpower being aimed at the european market initially) it will be tough for its size but i personally prefer the certates/daiwas generally, smoother reels with very tough gearing, i dont feel shimano have quite got the balance of smoothness : toughness ratio right yet, diawa have imo. I own the sol and love it, but if i had the dough id be going a certate for sure.